I’m Greg.
I've spent 20+ years designing and directing global brands for organizations including Kohler, IBM, and Herman Miller.
The goal has always been the same—identify the essence of a brand and build an expression that reflects it. Not a style. Not a trend. But a custom solution built on taste and judgment.

I've been fortunate to author and lead a wide range of creative engagements over the years—developing brand architecture and expression systems for IBM's Smarter Planet; leading a global brand refresh for Kohler; and securing a licensing agreement with Crate & Kids for my own consumer goods company, to name a few.
I currently run my own creative practice—Tenure—where I continue to work on a wide range of projects, while focusing on helping architecture and design product manufacturers build brands that match the quality of what they make.
All of this experience has been driven by an objective to design, build, and define unique and ownable brands. Much of it has also been driven by an interest in spaces and the objects that live in them. Whether it's designing my own product for interiors or directing the design, build, photography, and filming of kitchen and bath sets for Kohler, I've developed an expertise in how a space is expressed.
Regional is a studio where I apply that expertise—creating and building brands and systems—for an interior space. A space that reflects a different kind of brand: your brand. Together, we identify what makes the space uniquely yours and how you want it to function. Ideally, we'll uncover opportunities for elevating the space with what you already own—turning forgotten items into visual anchors.
If you've got a house full of things you like, but arranged in a way that's never quite clicked, we'll sort that out together. If you need help deciding what to do with the couch you've inherited, the color you keep coming back to, or the art that you never got around to hanging—let's connect.
States Lived In
8
Countries Lived In
4
Kids + Dogs
6
Degrees Earned
2